Open Energy Market (OEM) is a SaaS platform in energy management and sustainability. Known for its technical solutions, it aims to manage energy risk and empower long-term strategic, sustainable decision-making.
Open Energy Market (OEM), positioned at the forefront of the energy sector, embarked on a mission to redefine its operational and growth strategies amidst a complex and demanding industry landscape.
The company found itself challenged by the need to make significant upfront investments in technology and sales staff in advance of earning any revenue.
In response to these challenges, OEM adopted a strategy to build teams in Bengaluru (Bangalore) — and Cape Town to fast-track its software development roadmap. It was critical that they could use their limited funds as efficiently as possible while billing clients for their enhanced services as quickly as possible.
The partnership with Potentiam was essential, in making the offshoring a success. Potentiam’s strategy approach was hugely assisted by their shared specialist background in energy consultancy services, ensuring a successful offshoring initiative. The decision to build a key part of their technology team in Bengaluru (Bangalore)—India's Silicon Valley— was a game-changer.
This tech hub, renowned for its vast talent pool of over 600,000 software professionals and its status as home to more than 1,000 multinational companies, provided an ideal environment for nurturing a high-calibre technical team.
The offshoring strategy implemented by OEM, with Potentiam's guidance, has been nothing short of transformative. By integrating a team in Bangalore not as “outsourced” resources but as integral members of the organisation, OEM has achieved a seamless extension of its operational capabilities. This strategic move has not only allowed for significant acceleration in technical development but also fostered a beneficial partnership.
OEM’s offshoring journey with Potentiam underscores a strategic blueprint for leveraging global talent pools to fast-track development and drive revenue growth. By emphasising the importance of team integration and shared goals, this partnership highlights how offshoring, when executed with the right up-front strategy, can be transformational to a business.
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